The importance of selling prints as a professional photographer…
As a professional photographic lab, we understand that many photographers are sceptical about selling prints of their photos in a world where digital copies seem to be what every man and his dog is asking for. However, we believe that selling prints is crucial for any professional photographer’s business. So, if you find yourself asking “why should I sell prints of my photos when everyone just wants digitals?”. Allow us to touch on the importance of selling prints as a professional photographer and why they are a valuable addition to your business.
Professional prints are of superior quality compared to what you can get from a consumer-level printer or chain store and we’ve tested them all! Our lab uses high-end printers and papers to produce vibrant and accurate colours, crisp details, and a beautiful finish. When you offer prints as a professional photographer, you’re selling a tangible, high-quality product that they can enjoy for years to come.
Another reason why photographers should sell prints is that digital data is not forever. Hard drives fail (I sadly know this first hand), files get corrupted, and formats become obsolete. The risk of losing your digital photos forever is a real possibility. However, prints are timeless and can be enjoyed without worrying about technological (sadly, sometimes planned) obsolescence.
Not only do prints offer peace of mind, but they also honour those who are in them. A beautiful print on the wall is a tribute to the people, places, and moments that are captured in the photo. A digital file on a hard drive doesn’t have the same impact as a physical print that can be held and admired.
Selling prints also benefits your business in another way…
When your clients see the professional quality of your prints, they know the standard of quality they can expect from your services. By showcasing your work in high-quality prints, you’re setting yourself apart as a professional photographer who takes pride in their work. Clients will be more likely to invest in your services knowing that they’ll receive tremendous results. And by meeting and exceeding their expectations, you’ll be building a reputation as a trusted and talented photographer.
Prints also help you build a relationship with your clients. When you provide them with a physical product, they’re more likely to remember you and recommend your services to others. Word-of-mouth referrals are invaluable to a photography business, and prints can help you generate them.
Not only do you build a relationship with your clients, but the print lab itself. If it’s a good lab – like us, they’ll keep an eye out on the quality and colour of your prints and let you know if anything seems off or unusual. This also ensures that you are keeping your monitor calibrations in check so you know you’re delivering consistent results year in and out.
So, what’s the importance of selling prints as a professional photographer? Because they are a valuable addition to any photography business. Prints offer superior quality and peace of mind. They also provide an additional source of income, help build relationships with clients, and offer a way to showcase your work as art.