The colour of your print is determined by the dyes in the print and the colour and amount of light falling on the print.

The colour of your image on the screen is determined by the setup of your monitor regarding brightness, white point and contrast.

Unless these variables are set correctly, you will not be able to get the image on the screen to match the image on your print. Consequently, correct viewing conditions for your print and a calibrated monitor are a basic necessity. Find out more about colour management or contact our staff to discuss.